Micro Marching League

Micro Marching League (MML) was the first of its kind. An in-browser game designed for lovers of the marching arts to design their own shows. Created in 2007 by Joe Lesko, MML has seen numerous generations of students become active members of the site while the original group has come and gone.

I was tasked with developing social media campaigns and increase engagement in order to attract new members while retaining the old. The challenge; all reach had to be organic.

In the first six months, MML generated over 1 million organic social media impressions, with follower growth ranging between 100% and 1600%.