William CareriAbout

2024Nightingale Issue 5: Nature
2024CDC: Communicating Data
2024Trails of Tales
2023In Her Own Words
2023Temple University
2023UMass Amherst: Social Media in Times of Crisis
2023Um, Actually... The Trading Card Game
2023Fabletop
2023Hachette v. Internet Archive and the Future of Data Access
2023The Challenge of Designing Nuclear Warning Markers to Last 10,000 Years
2022The Visual Evolution of the Tommy Westphall Universe
2022Designing for Neurodivergent Audiences
2022Called to Serve CDC
2022Novah
2022Restorative Justice Initiative
2021PRSSA MidAtlantic Conference: Storytelling in UX Design
2021All Faiths Vaccination Campaign
2021Science History Institute
2021Philadelphia City Council
2021Sensit
2020C.A.S.E. the Vote
2019F.R.E.D. App
2018TEDxTempleU: The Importance of Sharing Your Story
2018Nonprofit.Courses
2016Micro Marching League

2022
Called to Serve
Public Relations




Called to Serve is a socio-economic community development entity dedicated to the complete renewal restoration and revitalization of underserved neighborhoods in Philadelphia. In 2021, they were finalists in Philanthropitch Philadelphia, a city-wide competition to raise funds among Philadelphia's top nonprofits.

Due to Philanthropitch Philadelphia using city-wide nonprofits, the target audience to capture votes for the competition were community leaders and elected officials directly in the communities Called to Serve impacts. Media kits were sent to community leaders (i.e. block captains, micro-influencers) and elected officials (i.e. councilmembers, state representatives). Media kits saw an 85% success rate, with posts being made by the likes of Councilwoman Cindy Bass and several block captains.​CTS social media channels also used created posts, which saw an all-time high engagement.

Social media engagement saw an increase of 3,054%, an all-time high and CTS received $10k+ from Philanthropitch Philadelphia.